About Mimsy

Hi sweet friend 💛

I’m Deanna Belser, but most people know me as “Mimsy”—a grandmother of 7 who has spent a lifetime loving fashion, beauty, and helping women feel confident in what they wear.

I’m 59 years old, and I’ve always believed style should feel easy, natural, and fun—not stressful or complicated.

A Lifelong Love for Fashion

My love for fashion started early and led me to study Fashion and Business in college back in the 1980s. I learned merchandising, marketing, and styling while working fashion shows and the Dallas market—doing what I’ve always enjoyed most: putting looks together and bringing pieces to life.

That passion never left me.

Over the years, life happened the way it does—family, work, and all the beautiful seasons in between—but I always came back to fashion, beauty, and creativity in some form.

How the Boutique Began

In 2024, I decided it was time to bring that passion full circle and create something of my own.

That’s how Mimsy’s Beauty Boutique began.

My goal was simple:  to create a place where women can find clothing and accessories that feel wearable, flattering, and real-life ready—pieces you can actually live in, not just admire on a hanger.

Everything in the boutique is hand-selected by me with care and intention. If it doesn’t feel comfortable, confidence-boosting, and easy to style, it doesn’t make the cut.

A More Personal Way to Shop

This boutique is more than shopping—it’s a community.

Each week, I go LIVE on Tuesday nights at 7:30 PM CT inside my Facebook page and VIP group. During LIVE, I share new arrivals, restocks, sale finds, and a few surprises along the way.

It’s relaxed, fun, and gives you a real look at how pieces fit and feel in everyday life.

What You’ll Find Here

✨ Easy, wearable boutique fashion
✨ Southern-inspired everyday style
✨ Accessories to complete your look
✨ Weekly new arrivals + restocks
✨ Limited-time sale finds

Everything is chosen to help you feel confident and put together—whether you’re heading out or just going about your day.

Thank You for Being Here

I’m so grateful you’re here and part of this journey with me.

My hope is simple: that you find pieces you love, feel beautiful in your everyday life, and enjoy the experience of shopping here as much as I enjoy creating it for you 💕